Jordan Todorov is always cooking up something at the REDVERTEX Studios: within his professional capacities as team leader, project manager, 3D artist and the master mind behind our Image of the Month forum to his personal hobbies as an artist, a snowboarder, and many more; he never ceases to surprise us.
In his first EXCLUSIVE interview Jordan takes us on a freeride beginning with his early years of painting along the story of a left-behind beer, up a few floors and down a few more towards the evolution of a modern artist.
Jordan Ventsislavov Todorov is from Sofia. He has bachelor’s and master’s degrees from the New Bulgarian University (NBU) in Interior Design. At the age of just five, he created his very first painting. Jordan prefers to express himself using graphics, abstracts and water colors. His work has participated in many exhibitions from the Bulgarian Artists’ Association, the Academy, NBU, and many more. His affinity is towards design.
How did you start working at REDVERTEX?
I have known about REDVERTEX since it opened its doors in 2008. I always imagined that working at this Studio would be something very difficult for me to achieve. But when I saw that artists were needed, I applied. The first time I met with Dimitar Rashkov, we led a very positive communication: we talked. A lot. In the end, we agreed that I could start in a month’s time. I felt very happy. After I left the office, I organized my friends for a celebration drink in the park. Before I had taken a sip of my cold beer, I received a telephone call from Dimitar, asking me whether I could go back to the Studio and start working. Now. I left everything and went back to work. And so it has been to this day. I am very happy with how everything turned out.
What were your first days at the Studio like?
Back in its early days, the Studio was housed on separate floors in a few stories apartment building. Through my first week working at REDVERTEX, I was moved around quite a lot. I was like a busy bumblebee: here one day, the next there; up one floor, down two. To summarize: for five days, I worked with four different teams and was seated at stations on three different floors. At the end of the week, I was assigned to Dian Shishkov’s team. I was very worried, because I did not even know who Dian was. It was a little stressful for me. Anyways, I went downstairs, met Dian and I could immediately feel his energy: as a person he is very calm and pleasant.
What happened next?
A few years later, the Studio moved to its current location. Dian’s team was then split into two smaller teams. Currently, I am manager of a team of eight. I am very happy to be working with my team, which is made up of talented, young people. I hope they are happy as well. As manager, I have to be able to see everything that’s produced by my team and is then passed onto the client. This is very enriching for me as a professional. What I love best about my job is the 3D studio.
What is the future of the architectural visualization?
Currently the 360 views are very trendy, with which interactively you can see everything in the surroundings and in the building. The new thing about the 360 is the real advantage, where we take drone footage of the location and we build virtually on the site.
One very cool thing, which is currently making a breakthrough in the architectural VR visualizations is having the building broken down into stories. The client gets to see the whole building built right in front of him in huge detail: from the ground level and everything allocated inside of it: corridors, apartments; to the very rooftop.
I believe that the future of anything relating to design is in the details. As there is an abundancy of information all over the web, the consumer wants to know more and more about what they are buying. So as a designer, you have to be able to show your product in a super detailed manner.
On a more personal note we know that you have many hobbies outside of work. Can you please describe some of them?
I love everything that’s related to the mountain and the water. The mountain takes you to a different dimension: its every spot can make you feel a different way. This is a type of meditation, which you can’t feel anywhere else. You are 200 % recharged. I love the water in all of its forms: from its frozen state to it just being in the sea; I love it all!
I do sports. Mostly in the wintertime. I love the snow. I love to go snowboarding with my girlfriend and all of my friends, who are huge snowboard enthusiast. We are a ‘team’ of 10 people, who can’t live without the mountain. We also hike the Bulgarian mountain peaks and tops all through the year.
Other sports I enjoy are water sports (and I plan on learning how to kite surf this summer), as well as football, which I have trained for 15 years now.
I love to go fishing, as well as camping. Going camping allows you to be free and it is very eco-friendly, because you don’t use anything like electricity, water, etc.
This summer, with a friend of mine, we started handcrafting longboards. The computer lets you create interactive and large scale things which cannot be touched. Handcrafting a product is the biggest pleasure for any artist. Our next project will be handmade canoes.