NIKOLAY RANGUELOV, Director of CG and Head of Post Production at REDVERTEX
You have to be a magician to be successful in this business
Tell us a little bit about yourself: who are you, what do you do?
I am a visual artist, a husband and father of two wonderful children, a photographer and a dude.
At REDVERTEX I am Director of CG and Head of Post Production. I directly participate in the Post Production of some of the projects we work on and I am responsible for the continuous improvement of the quality of our products. Help and advise my colleagues in solving everyday situations and problems, whether aesthetic or technical; develop and implement concepts to optimize the workflow.
Since you are Director of CG and Head of Post Production, when and why did you start learning it /Photoshop/?
I have always had an interest in the visual recreation of stories and situations. The cinema, photography and fine art have a strong emotional impact on me. Years ago, I did not have the technical opportunity to recreate my ideas through motion (video), so I started doing it with images. Photoshop was the most natural choice then. It gave me the freedom to study the depths of my imagination and to rediscover myself as an artist. Later I became interested in photography as a natural source of images.
Tell us about your art: your style, themes, genre, and some of the favorite projects you have worked on?
My great passion are the photo manipulations. Where photography and 3D are confronted is where I feel the most comfortable. A great challenge in our work is to create photorealistic images. The artist must have a deep understanding of photography, light, materials, and the surrounding environment in order to be able to deceive the eyes of the viewer. Being able to observe and analyze the world is part of our profile as a professional, and that is great. Every day we learn new things.
You have to be a magician to be successful in this field.
Regarding the themes, recently I have an affinity to recreate the sensation of photographic films on my projects. My passion for film photography is gradually migrating into my work. From the pastel colors of Kodak Kodachrome, through the warm colors of Kodak Porta and Ektar to the cool green of Fujicolor. All these film specifics have an impact on the work. A great example of such range is The Rose. There the Kodak Kodachrome color range is strongly expressed. In the River project I was again imitating. But this time not a color range (obviously black and white), but the style of Fan Ho (one of my favorite photographers). Both the projects I worked in cooperation with Ivan Baychev, for which I thank him very much.
One of my favorite personal projects is MARGO. A few years ago, I had a lot of fun shooting and doing my daughter’s photo manipulations.
Apart from that, I also have photographic projects, such as BEGGARS, for example, which develop different sensibilities in me as an artist.
Do you have some kind of early artistic memory that has stuck with you over the years that you could share to us?
When I go back in time and see things I have worked over the years, I always remember one interview with Frank Zappa, asking him what he hears when he listens to his own recordings. He replies, “I hear only mistakes”. The same is with me, looking at my old works, I see mistakes mostly. It’s not bad of course. With this way of thinking, we artists, strive for perfections. Self-criticism is an important component.
Can you describe your typical workflow, and software/hardware you normally use when creating your artwork?
Over the years I have gone through different styles of work. At first I worked chaotic and messy. I accepted the chaos as something normal. I even believed it was obligatory thing for the artist. Over the time, however, I started to work in a tidy way and that at one point began to pay off. During the last one or two years I have started sticking to the “Keep it simple” principle.
The only software I use is Photoshop. I do not use plug-ins or some additional software. The tools in the program are extremely powerful.
In addition, I have recently discovered the power of Photoshop’s Actions. I’m soon planning these program capabilities to optimize and revolutionize our workflow. We are on the way to create a precedent in this industry and to create a way of working that will give us many advantages over our competitors in the business.
What is your current and ideal work/life balance? What measures do you take to control the work/life balance of you?
It’s a difficult topic. The truth is that my job takes up much of my life. I work constantly, even at home. I daresay, however, that I am really lucky to have a partner (my wife Simona) who understands and supports me. Without her I would not be able to cope with the balance between work and privacy.
Out of work I do the typical things for a husband and father. Besides, I like to run into the park or (if I have more time) in the mountain with friends. I listen to music constantly (I am a Meloman). Just trying to have a dynamic life and spend my time with my family. In the end this is the most valuable thing I have.
What inspires you?
Christoph Niemann has said it very precisely: “Inspiration is for amateurs, we professionals are getting up early and going to work”. Of course, that does not mean I am indifferent to the world of the other artist. On the contrary, I admire people who have gone beyond the comfort of stereotypes. Artist who had the courage to walk on the unspoiled paths, discovering new perspectives.
What distinguishes REDVERTEX from the other studios in the industry according to you?
The Arch viz industry is an extremely dynamic environment in which we all have to adapt very quickly to keep on the wave crest. Technologies are evolving quickly and the challenge of creating a good-looking visualization nowadays is not that big. We offer our clients a much more complete experience. We are actively involved in the design and problem solving process and thus give our clients the freedom to focus on the most important aspects of the projects. As a studio with over 160 architects, designers and illustrators, we support our clients throughout the process of building architectural concepts and visualizations. Due to the fact that we are a large studio and have a great technical resource, we can work on large-scale projects in very short time frames. All this combined with 10 years of experience in the industry makes us a trusted and desirable partner of the largest and most prestigious architectural studios in the world.
What can we expect to see from you next?
As part of the REDVERTEX team, I can tell you this year will be exciting. We have a lot of interesting projects and certainly many of them will be able to share with you.
Apart from this, there are many dynamic changes in the studio that will help us to start working in new segments of the industry.
The future of REDVERTEX is exciting and I can not wait to experience it and share it with everyone who is involved with us.
Below, you will find a few projects Nikolay has completed at the REDVERTEX Studio.