Masar Destination

  • Location Mecca, Saudi Arabia
  • Project Masar Destination
  • Services

    VR, Creative management

  • Client CallisonRTKL
Masar is an exquisite urban destination offering unparalleled experiences that are seamlessly designed to the unique needs of each visitor to inspire every journey. The destination is empowered with a state-of-the-art ICT infrastructure, where the experience of the visitors is extended to the digital realm and is powered by the internet of things. The masterplan has been designed to complement and enhance the natural landscape and maintain the natural flow of the underground water that shaped the land over millions of years, and has been divided into key development zones, each with its distinct set of offerings and facilities.

Masar Destination is in the spiritual heart of Saudi Arabia and offers unparalleled experiences and modern hospitality to inspire every journey. The masterplan has been designed to complement and enhance the natural landscape and maintain the natural flow of the underground water that shaped the land over millions of years, and has been divided into key development zones, each with its distinct set of offerings and facilities.